Craig Almquist and Philadelphia's Cold Fronts play at Cheer Up Charlie's in Austin for SXSW. (Photo by Michael Mayer)
Lydia Loveless sings at the Motel San Jose's SXSJ (South by San Jose) concerts in Austin for SXSW. The bass player is Ben Lamb. (Photo by Michael Mayer)
The Guacamole Showdown was a SXSW event in which bands offered up their own guacamole recipes and let music fans try them. Totebags were silk screened on the spot with bands' recipes. (Photo by Michael Mayer)
