Joey Brite - MoviePass - BANGPhotos
RIALTO CINEMAS ELMWOOD/MOVIEPASS

RIALTO CINEMAS ELMWOOD/MOVIEPASS

Rialto Cinemas Elmwood manager Joey Brite shows the MoviePass logging sheets she's been using to keep track of moviegoers at her theater on College Avenue in Berkeley, Calif., on Wednesday, March 21, 2018. She believes MoviePass has increased her theater's attendance and their profit margins. (Ray Chavez/Bay Area News Group)

RIALTO CINEMAS ELMWOODMOVIEPASSRAY CHAVEZ