Joey Brite - MoviePass - BANGPhotos
RIALTO CINEMAS ELMWOOD/MOVIEPASS

RIALTO CINEMAS ELMWOOD/MOVIEPASS

Rialto Cinemas Elmwood manager Joey Brite is photographed outside the theater on College Avenue in Berkeley, Calif., on Wednesday, March 21, 2018. Brite has been keeping track of the moviegoers who have used MoviePass in the theater. She believes MoviePass has increased her theater's attendance and their profit margins. (Ray Chavez/Bay Area News Group)

RIALTO CINEMAS ELMWOODMOVIEPASSRAY CHAVEZ